So, you’ve created a pretty awesome website for your business. You’ve got a killer landing page, quality content, and some awesome infographics. Yet, for some reason, your sales conversions on your site just aren’t happening as much as you’d hoped.
Before you go into meltdown mode and redo your whole site, you should first look into how fast your website is running.
If your website is running at a slow speed, we’ve got a problem. Certainly, not a problem that can’t be fixed, but a problem nonetheless.
What’s so bad about having a site that runs a little slowly?
Well, to put it gently, people absolutely hate it.
Yes, mere fractions of a second actually cost you big time.
Keep reading this article to learn exactly why a slow site might be the silent killer for your sales and conversions.
1. First Impression
Many people falsely believe that their landing page is the first impression they make on a customer.
The real first impression?
Your site’s load time. If your website loads quickly, you are starting off on the right foot by making your customer happy. By creating a site that is professional, reliable, and efficient, you are showing your customer that your business is also professional, reliable, and efficient.
A slow site, on the other hand, leads customers to believe the opposite about you. In fact, 79 percent of customers say they won’t return to a site if they previously experienced slow load times.
Messing up a first impression is a huge blow to your opportunity management, so make sure you aren’t making this mistake.
2. Customers Want Speed
Your potential customers don’t view speedy sites as a luxury, they view it as a necessity.
In fact, research shows that if a site takes more than 3 seconds to load, 57 percent of customers will abandon it.
It doesn’t matter if your customer has just arrived at your site or if they are clicking on the checkout page to purchase your products. If the site starts running slowly, they’re out.
No one wants to go through the hassle of spending extra time purchasing a product when they know they can do a quick search and purchase it somewhere else in half the time.
3. Google Wants Speed
If your site is slow, your customers won’t be the only ones who are annoyed.
Google also isn’t a very big fan of slow websites. In fact, a slow site can actually harm your ranking.
Site speed and load time make up part of Google’s site ranking formula.
Google’s goal is to make sure the internet is as user-friendly as possible. Therefore, they tend to favor sites with good user-friendly experience in their ranking.
If your site is slow to load, there’s a good chance it’ll dip in the search engine rankings. And the lower you are in the rankings, the less likely potential customers are to click on your site.
The less likely customers are to click on your site, the less likely you are to see more sales.
Slow Site Wrap Up
Hopefully, this article has convinced you to check on the speed of your site and to do what you can to improve it.
Please drop a comment below if you have any questions about this article.