It can be hard to drive the right kind of traffic to your website. With millions of websites already on the net, and thousands more popping up each day, you’re facing a lot of competition.
So you’ll need to set a marketing budget to find new and useful ways to get your name out into the digital world.
The most effective way is through search engine optimization or SEO for short. SEO, in essence, deals with how sites are indexed by search engines and their rankings.
Great SEO can mean thousands of new customers! But bad SEO can mean an invisible site.
So how can you find out whether or not your SEO company is cutting corners? Keep reading to find out how you can get affordable SEO!
Hire the Right Company
Before you can revolutionize your industry, you’ll need to find a company that can handle the job. This is a lot easier said than done, as there are tons of SEO companies out there.
Thankfully, there are a few easy ways to separate the good companies from the bad ones.
Your first step is to simply get in touch with some companies. Find a few companies you like and ask for a quote. Most, like Amistad Pros, for instance, will offer a free consultation.
In general, if they don’t offer a consultation or quote for free, you’ll want to move on.
It’s during this consultation that you’ll really get a feel for what a company is capable of. Be wary of anyone who uses too many buzzwords and tries to talk over your head.
Remember, you have the power here. So don’t be afraid to say no and find a different company if you don’t feel someone can handle the job.
Finding Affordable SEO Requires Research
A consultation is great, but you don’t want to be taken advantage of. You’ll need to do some research of your own so you don’t enter the meeting in the dark.
Look up some common SEO terms and phrases and begin to learn a bit about the business yourself.
What can you do on your own? If you don’t have a lot of extra money to spend, you can make some simple SEO changes yourself.
Part of the research process involves asking for a portfolio or referral list. The stronger a company’s body of work, the more confident you can feel in their abilities.
Avoid Black Hat SEO Tactics
Not all SEO strategies are equal. On the contrary, in fact. If you cut corners and go with a company that’s untrustworthy, you may end up penalized and lower your SERP.
Black hat SEO tactics are SEO tricks that are either illegal or ignore your audience.
Common black hat techniques include some of the following:
- Content scraping, which is publishing someone else’s content on your own site.
- Adding invisible links that trick your audience
- Spamming keywords unnecessarily. For instance, if this post just said ‘SEO now!’ 500 times in ways that didn’t make sense.
Any of these techniques can result in huge penalties from Google, as they’re unethical. Your site may even get banned from the search engine entirely!
Finding The Right Affordable SEO Service
As you can see, hiring the right affordable SEO company isn’t as easy as just picking someone. You’ll need to work with a group you can trust and who will make your company proud.
Do your research, ask for examples, and be skeptical. It might just save your site.