The term SEO is used a lot these days, but it’s important to understand what it means, and how it can be used to help improve your website.
SEO, or search engine optimization, is how you ensure that your website is discoverable through web searches and how it ranks in those searches.
This is important information to know in order to build your website’s visibility.
So what’s off page SEO and how should you use it?
Read on below to find out more!
Quality Content is the Backbone of Successful Off Page SEO
While on page SEO is usually associated with the use of keywords, off page SEO is generally associated with the use of links.
But off page SEO goes beyond link building and instead needs to be approached from all angles in order to be successful.
Off page SEO focuses on what you do off of your website in order to increase its traffic and rankings, such as writing a guest post for another site.
While this differs from on page SEO which focuses on only your website, both require quality content in order to be effective.
By providing relevant content that your audience cares about, you’re bound to grow your followers and website traffic in a more natural way.
Other websites are also more likely to link to you if your site provides quality content that they would also want to share with their audience.
If you’re struggling with ways to create content, take some time to put together a content marketing strategy that identifies your goals, who you’re trying to reach, and what kinds of content have done well so far.
By spending the time to create worthwhile content, you’re helping build your brand, your audience, and your reputation around the web which you’ll be thankful for in the long run.
In addition to providing quality content, find the SEO strategy and tactic that works best for your website and supports your brand in an effective way.
Content management systems like WordPress include features to help you monitor your rankings and customize your website to help make your brand shine and attract your target audience.
Click here for help about picking the right CMS for your website needs.
Having a well-constructed website that clearly states your mission, your services or products, and offers valuable content to visitors are all factors that help establish your brand.
Interact with your audience
Off page SEO success doesn’t stop at creating quality content for your target audience or choosing a brand.
You also need to interact with your audience and maintain that interaction.
One important way to do this is by strategically using social media to establish a digital presence and voice that your audience can engage with.
Using social media can also help you build relationships with influencers in your market which can be a huge boost for your website.
Did you know that an influencer who has a large following and engages with your site through a link or even a mention has the ability to increase your search rankings?
Showing that you’re able to connect and interact with your audience and others in your industry establishes trust and helps promote your brand in a positive way.
The takeaway: don’t underestimate the pull of social media when it comes to strengthening your off page SEO.
Off page SEO is just as important as on page SEO and is essential to helping increase your website’s search rankings.
Link building is an important part of off page SEO, but it takes more than links to use off page SEO effectively.
Take the time to strategize and create valuable content, build your brand, and connect with your audience and influencers in your industry.
Over time, these efforts pay off and can bring you the SEO success you want and deserve!
What steps will you take to improve your website’s off page SEO?