Have you ever crafted a well-articulated business proposal only to have it rejected? Or have prospective clients told you that your proposal is too difficult to understand?
If so, the problem may not be with your writing, but how you present the business proposal.
Your proposal is a reflection of the quality of work that prospective clients can expect from you.
It not only communicates the core concept of your services but also acts as a sales tool – you are showing them how your services will solve their problems.
That means you have to be persuasive and the content has to be compelling, well-written, and to the point. Here are the five tips that will guide you on how to make a business proposal that lands clients.
5 Tips on How to Make a Business Proposal that Wins Clients
You may have a viable business idea and the passion to bring it to life. But to get the wheels rolling, you’ll need to know what to write and how to do it. Here are the tips that should help you pitch a compelling copy.
1. Write With the Client in Mind
The most important thing to remember when crafting a business proposal is to focus on the client’s needs not how great your services are. This may sound simple, but it’s one of the few concepts that can make or break a deal.
Come to think of it this way. Most vendors will capitalize on how good they are and how clients are satisfied by their services. While these are good attributes, they don’t provide a solution to the client’s problems.
Talking too much about yourself is an easy way to lose a bid.
The best way to win a proposal is by researching more about the client to know what’s most important to them. Then you can present your bid with answers to their problems.
In short, your proposal should convince them that you understand their problems.
2. Keep it Short
The old adage that “Brevity is the soul of wit” best application is perhaps in the field of business proposals. Like we mentioned earlier, your copy has to be compelling and to the point.
Always consider your clients as busy people who may not have to go through essay-form proposals. With that in mind, develop content that is brief, accurate, and easy to understand.
3. Make it Presentable
Our brains are wired to love visuals more than texts. HubSpot says that the human brain processes visuals 60,000 times faster than the time it takes to decode plain text.
Adding videos and images in your proposal can make it look more presentable and modern.
Since you are sending your proposal electronically, make the best use of technology. For example, Bidrik is a proposal software you can use to upload images directly in your quote, upload your logo, and set the colors and theme.
4. Use Your Client’s Words
Parroting client’s words in your proposal is a trick that can generate great results. Repeating what they said on the phone is a great strategy to show them you understood their needs and have a way to answer their queries.
Often times, we are inclined to use words that make sense to us, but these words in most cases don’t make sense to the client. Be sure to jot down the words the client used and use the same terminologies in your proposal.
5. Typos are No-goes
The first impression is the last impression, and in this case, the first impression you will give the client is the business proposal.
It will be hard to convince the client that you take attention to details, yet your proposal is full of typos. It also shows a level of unprofessionalism, which might make you lose the bid.
The Bottom Line
Writing a compelling pitch and managing to persuade clients is a skill that comes through experience and the knowledge about how to make a business proposal.
Even if you are an excellent writer, writing a business proposal is different from blogging. You will need a helping hand to show you the nitty-gritty of how to make a business proposal that wins clients.
Following these tips will get you on the right path to pitching successful business proposals. Let us know in the comment section below if you have any questions about how to write a business proposal that lands clients.