While most people hate wedding planning, there are others that absolutely relish it.
If this sounds like you, you may want to start a wedding planning business. There’s an overwhelming need for wedding planners, and it near guarantees job security. On average, wedding planners can expect to earn around $45,000 per year. Sounds pretty appealing, doesn’t it?
But like any business, you’ll want to make sure you know what you’re getting into. Here’s a quick guide on how to start your own wedding business from scratch.
Before you make others’ dreams come true, you’ll first need to do a bit of research. Ensure you have a clear understanding of all that a wedding planning business entails.
For instance, have you considered start-up costs? You’re going to need a bit of money to get your business off the ground.
Your area may have an influx of wedding planners already. While some competition is unavoidable, you don’t want to start this business in an overly competitive area.
You’ll also need to take your people skills into consideration. Let’s face it, not every bride is as graceful as she could be near the wedding. Make sure you’ve got a tough skin and can adapt to change on a near minute-to-minute basis.
Connections Are Crucial for a Wedding Planning Business
Any wedding planner needs to have connections with local venues and businesses.
By knowing people in the local community, you’ll be able to strike deals on everything from cake tastings to wedding bookings to music (we recommend David Rothstein Music).
After all, the wedding planning business, like every other industry, is all about who you know. Spend a day going around to local businesses with your contact info. Let them know who you are and what you do. Most businesses will be thrilled to make a new connection.
Create a Business Plan
Of course, you’ll need plenty of business smarts as well as social skills. Make sure you have a thorough, well-detailed business plan ready.
You should have a portfolio of past work and references ready to show clients at all times.
Make sure your business plan includes each of the following factors:
- Business name
- Means of business
- License (not always necessary)
- Budget for marketing
- 5-year plan
- Services offered.
On top of these details, you’ll need a solid strategy. Think about what separates you from the competition and make sure to highlight it in your marketing.
Now all you need to do is get the word out there! Take a class on website creation and build a site to showcase your talents.
And don’t forget social media, too. Make sure that your business has its own, separate business page on Facebook, Twitter and Instagram.
Creating your own wedding business from scratch is such an exciting venture! With a bit of knowledge, preparation, and the right social circle, your business will take off in no time.
Have any questions? Get in touch today and let us know. We’d love to help you find a class that will make your dreams a reality.