When building your company’s branding design, it’s worth considering various color choices. Some professionals don’t make a study of color psychology when planning their business.
Others hire top-tier branding experts to help them design logos and websites according to color psychology.
Since it’s such a debated topic, choosing well-planned colors certainly won’t hurt your cause.
Let’s take a look at the positive benefits color psychology can have on your company’s branding design.
1. It Can Convey Your Message
Let’s assume there’s truth behind color psychology and have some fun with the basic meaning behind colors:
- Red: Passion or Strength
- Purple: Nobility or Luxury
- Blue: Confidence or Security
- Green: Nature or Plant-Based
- Yellow: Hope or Happiness
- Orange: Energy or Warmth
- Brown: Conservatism or Durability
- Black: Power or Modernity
- White: Cleanliness or Simplicity
This is, of course, not set in stone. Take green, for example. While it might exemplify the natural world, it can also depict money.
Red also has multiple meanings. While it can exemplify passion, it can also represent anger or hostility.
With colors having multiple meanings, you don’t want to stress yourself too much. Take some time to consider what message you want your company to convey, choose the color that’s representative of that, and then run with it.
Customers will understand your meaning. Color is only one of the tools in your kit.
2. It Can Differentiate You From Your Competitors
When planning your business’ branding design, consider your competitors. Analyze key leaders in your market.
Although your logo and website design will be quite distinct from those already in your chosen market, you want to make sure you don’t select colors that are too similar, either.
For example, no other fast food chain would dare set red and yellow as their colors for fear of being compared to that famous golden arch.
3. It Can Impact Customers’ Perception of Your Company
While the color you choose can convey your message, so can their placement. Let’s consider the contrast and saturation of two colors placed side by side.
If, for example, you’ve chosen white in your branding design, you might want to place it on a dark background, making it appear more saturated or brighter.
Customers will understand your message of cleanliness or simplicity and perceive your products and services in such a light.
For some inspiration, take a look at the work of branding experts over at ODA Creative. They’ve created incredibly eye-catching and cohesive websites for their clients.
4. It Can Boost Your Conversion Rates
Take a look at this interesting study. It shows that, when a company changed their “Get Started Now” button from green to red, it boosted conversions by an astonishing 21%.
Red is such a bright and bold color, it often stands in great contrast to other colors. This is a great illustration of color psychology’s positive effects.
All this is worth considering because, at minimum, you can make various components of your website eye-catching and, in the end, encourage more customers to “Click Here”.
5. It Can Provide Uniformity to Your Branding Design
If well-positioned, your color selections should provide a balanced sense of uniformity to your entire brand.
For example, if you are selling food-related products, you might not want to select blue as your primary color. Green, as a reflection of nature, or white, as a reflection of cleanliness, might be more appropriate.
So, while your color palette will convey your company’s mission, it should also provide cohesion and uniformity across your entire branding design.
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