Personal training is a rewarding career. It can also be a lucrative one. Jobs in fitness instruction and personal training are expected to increase by 24% by 2020.
If you’re aiming to start your own personal training business, now is the time to do so. The median annual income for a personal trainer is $55,344, with the top 10% earning over $80k.
Today, we’re giving you five tips on starting your personal training business.
Ready to learn more? Let’s dive in!
1. Launch a Website
These days, if you want to be successful you need to have an online presence. Launching your own personal training business means developing a website. This will allow you to attract new customers that might not find you otherwise.
You can also write articles and blog posts for your readers. Give them tips and tricks, suggest exercises, and comment on current events in the fitness industry.
2. Use Social Media
Social media is spurring a massive shift in the fitness world. More people than ever are focused on meal prepping, squats, or a shredding diet instead of potato skins, cake, and beer. This means that you have a massive opportunity for success.
Choose Facebook Live videos to answer fitness questions, create memes for Pinterest, or develop exercise videos for Instagram.
Ensure that people who follow you on social media can easily find your website so they can sign up for a personal training session or purchase your products.
3. Give Away Info
It seems counterproductive if you’re aiming to make money, but giving away some information is a great way to grow your fan base.
If you’re at the gym and you notice someone doing an exercise wrong, ask if you can make a suggestion. Launch a boot camp down at the local park, or create an online fitness guide that you can give away for free.
The more generous you are, the more quickly your reputation will grow. In the long run, that means more paying customers.
Specializing can be a great option, particularly if you’re also planning to offer your services online. When you specialize, you can quickly become known as an expert in a particular part of the fitness industry.
Here are a few areas you can specialize in:
- Postnatal or prenatal clients
- Weight loss
- Young adults
- Physically impaired
- Special occasion (e.g. wedding)
When you decide to specialize, you may need to pick up some extra training. This way, you will have the knowledge and skills to design the best programs. You can also offer expertise and services that other trainers can’t.
5. Market Yourself
Sometimes, your prospective clients will be given your business materials before you meet them. This material could be a business card, ad, letter, brochure, or your website.
The goal is for this marketing material to convince a prospective client to get in touch. If this isn’t happening, find out why. Ask current clients for some feedback about your marketing material and make any necessary changes.
Remember: Keep your marketing simple. Be honest, show them what you do, and include testimonials from past clients.
Ready to Get Started With Your Personal Training Business?
If you’re planning to launch your own personal training business, the above tips will help you get started. Luckily, there are also many different resources on the web to help you along your journey.
Want to learn more about health and fitness? Check out some of our great health and fitness courses today!