You may have helped paint some houses during college, or taken on a part-time gig during the summer. Yet, did you know that you can actually transform that sideline hobby into a lucrative and rewarding career?
It’s true! Industry reports reveal the House Painting and Decorator’s Market boasts an annual growth rate of almost 4%, with a total market value of $11 billion.
To get started, you’ll need more than just a paint roller and some tarp.
Today, we’re delving into how to make connections, build your client list, and hone your craft so you can find success in the painting industry.
Ready to learn more? Let’s get started!
1. Learn How to Paint Properly
Sure, your family members won’t tell you if you smudge a little midnight blue on their molding, but a client sure will.
Before you can establish yourself as a professional in the painting industry, you’ll need to learn the technical aspects of the skill.
There are a couple of ways you can do this.
You might be able to learn all you need to know by hopping online and watching a few in-depth YouTube videos. While these can be informative, keep in mind that it’s the internet, and unless you know and trust the creator, the information might be less than accurate.
To this end, it’s helpful to seek insight from a reputable online learning institute that’s backed by industry professionals. This way, you can rest assured that the data you’re absorbing will help, not hurt, your career goals.
Or, you may learn best by hands-on instruction.
Check to see if your local hardware store is holding an upcoming painting workshop. Many, such as Home Depot, will allow customers to come in for a firsthand look at painting basics. If there’s not one near you, you can watch the chain’s free, online painting tutorials here to get your feet wet.
2. Establish a Business Presence
Whether you want to join a larger residential painting team or set out as an independent contractor, it helps to have a basic understanding of best business practices.
You’ll need this knowledge to complete company-related paperwork, apply for applicable work licenses, and manage your finances.
If you’ve never researched the business world much, the good news is that you don’t have to enroll in a brick-and-mortar learning institute to begin. Now, there are virtual instruction websites that grant you instant access to courses from the comfort of your own home.
From navigating bookkeeping systems to creating a business plan, you can receive expert advice and insider knowledge from pros who have been there, all with the click of a button. This is a cost-effective way to get up to speed, stat.
With this newfound understanding, you’ll be better equipped to turn your name into a brand. Create a website, print business cards, and join relevant social media channels to expand your reach.
3. Build Your Referrals
With almost any trade profession, it’s often easiest to begin with your friends and family. The painting industry is no different. See if anyone you know needs their home painted and start there.
Once you do a few smaller-scale projects, you can build up your portfolio and customer experience. Take pictures of your finished work and add them to your website, then link to them on social media.
When you have satisfied clients, ask if they’ll advertise for you by putting a sign in their yard for a few weeks while you finish up. Word-of-mouth advertising is still as popular and proven as ever, and you never know who may drive by!
4. Network, Network, Network
After you’ve gotten a few successful projects under your belt, you’ll be ready to grow your business.
At this point, you may want to team with a broad-range home repair team like Dubai Technical. Or, you may want to continue seeking work on your own.
Either way, you’ll need to make connections.
Check with the heads of your local property management or rental companies. They’ll know of homes that need painting and can direct you toward people to contact. In the same vein, construction companies also need painters to complete new builds, so check there too.
You can also simply drive around and note any homes that could use a re-touch, then leave your contact information with the owners.
As you get more work, remember to keep the names and contact information of any other local painters you meet. They may be able to notify you when they know of any team-based openings or require backup on bigger jobs.
5. Consider Painting Industry Specializations
If you really want to stand out and make a name for yourself in the painting industry, consider learning a specific skill that can make you more marketable than some competitors.
From faux painting to specialty exterior paints, there are myriad subsets of residential painting that not all contractors can provide. By learning these techniques, you automatically increase your value and differentiate yourself from the rest.
Use the same resources as discussed in Step #1 to educate yourself on these applications. After you’re comfortable with your new ability, don’t forget to update your business collateral (think website, social media, print marketing) to reflect your specialized status.
Learn Your Craft and Grow Your Business Today
Knowledge is the key to success in any industry. The more you know, the more capable you become and the more people take notice.
Yet, it can be difficult to fit traditional, classroom-based learning into your busy schedule. Your time should be spent gaining real-world experience, meeting new prospects, and closing more deals.
That’s where we come in.
We offer virtual training courses designed with the on-the-go learner in mind. From business and finance to the performing arts, if you’re passionate about it, we’ll help you perfect it.
Contact us to learn more and take the next step toward your future today!