You’ve spent hours ensuring that your site is easy to navigate, on brand, and informative.
However, despite all of your hard work, you feel as though you’re just not seeing the kind of traffic you expected. We know that this is incredibly frustrating, and you might feel as if your hard work has gone to waste.
Take a breath.
The issue is likely your current SEO strategy — or lack thereof.
You may be asking, “How can SEO help businesses”? This article will show your how. We’ll also offer you some of our favorite SEO tips and tricks.
You’ll Rise in the Search Engine Rankings
It’s a normal Saturday morning, except for one thing: you somehow managed to drop your smartphone, and the screen has completely shattered.
You were exchanging some especially witty banter with someone on a dating app, but now, you can’t even read their messages!
To prevent love from being lost, you immediately head over to Google or the search engine of your choice. You type in “iPhone screen repair shops near me.” Without even bothering to look at the other options, you immediately click on one of the first three links.
You make an appointment with them in an hour’s time.
If this story sounds all too familiar to you, it’s because it’s how most people use the Internet.
In fact, over 75% of Internet users never bother to look beyond the first page of Google results. Furthermore, the top organic listing on Google search engines (meaning, one that’s not an ad) gets over 30% of all of the web traffic related to that search.
One of the most important ways how SEO can help businesses?
By ensuring that, with a little hard work, they end up on that coveted first page of search engine results. Of course, getting there is no easy feat, which is why many choose to work with professionals.
To make it big, you’ll need to conduct keyword research, increase your clout on social media, ensure your website loads quickly and is mobile-friendly, blog as frequently as possible, and above all, provide useful content that keeps readers coming back.
All this work means that, while getting to page one is a steady, gradual process, it will increase your conversion rates and grow your brand.
Local SEO Will Increase Your Sales
Especially if you want to end up on the first page of search engine results, pay close attention to the importance of local SEO.
Think of local SEO as the digital equivalent of knocking on doors, sponsoring sports teams, and handing out flyers in your neighborhood.
Especially if you’re also a brick-and-mortar store or practice, it’s likely that the majority of your customers will be those who live in your service area. It’s only logical: would you drive five hours out of your way to purchase an item that you could get at the store down the block?
Plus, more than half of customers who conduct a local search on their mobile devices (think how many times you’ve searched for a local pizza place at a stoplight) physically visit that business the same day.
To get a boost when it comes to local SEO, start by claiming your Google My Business page and submitting your website to as many online directories as you can.
Still wondering how can SEO help businesses? Here’s another trick.
When building your website, include the Google Map as well as the standard number of your address. This will cause you to rank higher in local results.
As always, be sure to update your location information across all websites, blogs, and social media accounts to avoid consumer confusion and dropping in the rankings.
You’ll Increase Your Brand’s Authority
Our final way — but by no means the last one — of understanding your question “How can SEO help businesses grow”?
Above all, SEO gets your name in the minds of your target market, while working to broaden just how big that target market actually is.
Yes, starting a blog for your company will allow you to use keywords that will help to put you out in front of your ideal consumer. Yes, it will also tell Google that your site is “frequently updated,” causing you to rise even higher in the search engine rankings.
But mainly, it will position you as an expert in your field. Often, you’ll be seen as an expert that’s far above your competitors. People will want to work with you because you’ve proven yourself to be an authority in your industry.
A superior SEO strategy helps to create a sense of trust between you and your market.
To increase this trust, and to widen your client base, don’t just write on your own blog. Also, take the time to pen articles for industry journals, write guest posts on other popular blogs in your field, and even comment on social media.
How Can SEO Help Businesses? Now, You Know
Thanks to this post, you’re now aware not only of how can SEO help businesses, but also some tips and tricks to increase your search engine rankings.
Of course, it’s important to keep in mind that the information we’ve listed here is by no means enough to create a comprehensive SEO strategy. If you really want to succeed and outrank your competitors, it’s going to take a lot of work.
You may even decide that you want to enroll in a digital marketing, creative writing, or advertising course to help you strengthen your strategy.
At ULearning, we work hard to connect you to the best courses and professors in your area, no matter what skill you’re interested in mastering next.
Spend some time on our website to learn more about what we offer, and be sure to keep checking out our blog for more SEO industry tips.