It’s no secret that marketing has taken a turn for the digital. And what that means for you is that it could be a great career path!
But if you’re still on the fence or want to learn more, we’ve got your back.
Here are some great reasons you should consider a digital marketing career. Check them out below.
What Exactly is Digital Marketing?
Before we dive in, let’s start with the basics. What is digital marketing?
Digital marketing is the promotion of a brand through electronic media. In many ways, it’s quite similar to traditional marketing. You have a product or service that you want to sell and you want to get the word out.
Marketing is all about connecting your brand with your target audience and this can be done through a lot of ways. And then the goal is that this connection, engagement, and nurturing will eventually turn in a sale.
Digital marketing has a lot of perks that traditional marketing doesn’t have. One of the biggest benefits is being able to analyze results and see what’s working or what’s not working in real time.
For example, it’s impossible to know exactly how many people see a billboard. But if you advertise with Facebook ads, you’ll receive a real-time report letting you know the exact number of people who saw your ad and even how many people clicked on it.
The thing about a digital marketing career will include many different areas. Some of the main ones are:
- Social media
- Web design
- Email marketing
- SEO (Search engine optimization)
- Business and marketing strategy
And much, much more. Now let’s go over some of the main reasons you should consider working in digital marketing.
There’s Great Demand
First and foremost, there’s a big demand for digital marketers. In fact, there’s even something called the digital skills gap. This is because studies have shown that there will be more than 150,000 digital jobs available by 2020 and not enough workers to fill them.
This is especially true for people in the middle-income bracket and it’s an especially big issue in the United States. But if you’re not a total techie, digital marketing is perfect for you because it’s a mix between tech and business.
A few years ago during the recession, many college graduates weren’t sure if they’d be able to find jobs after graduation. But in today’s economy, digital marketing is a super safe bet.
In other words, if you’re a skilled digital marketer, you’re going to be able to find work.
Another Perk of a Digital Marketing Career: You Get to Be Creative
This is one of the most fun parts of digital marketing: you get to be creative! Many areas of business are only focused on numbers and bottom lines.
This is part of marketing, but not the main focus. Instead, you get to come up with creative campaigns that will get your customers’ attention.
You’ll also get to oversee a lot of moving parts, including design, copy, and video. All of these things put together in the right way can create a beautiful and effective marketing campaign.
The other thing about working in marketing is that there’s a lot of variety. Since you’re constantly trying to come up with new ways to get your message to the public, no two days are the same.
In other words, working in digital marketing is really fun!
Great Earning Potential
Digital marketers have great earning potential. Because these jobs are so in demand, companies are willing to pay what it takes to get the employees with the right skills.
In fact, one study found that a brand new SEO specialist will make around $50,000. And that’s just entry level!
Over time, you’ll be able to grow and your salary will as well.
As a digital marketer, you also have a great opportunity to work as a freelancer if you want. This allows you to make as much as you want while having increased schedule freedom.
Work with a Wide Variety of People
Another benefit of a career in digital marketing is that you’ll get to work with a wide variety of people.
Many times, this comes in the form of clients. If you work for an agency, you’ll constantly be working with new companies, trying to solve problems and grow their businesses.
You’ll also have the opportunity to rub shoulders with other digital marketing professionals at meet-ups, trade shows, and conferences. This industry has a wide range of educational opportunities out there and that’s a great way to meet other like-minded marketers.
Remember that list of the different fields under the digital marketing umbrella? Because the industry is constantly changing, you really will get to experience a truly versatile career.
Then, if you decide you like one area best, you can specialize in that. For example, if you start to really love web design, you can learn all you can about that topic and become an expert.
Maybe you like predictive analytics. If so, read more here.
Other digital marketers choose to develop a broader skill set. Either way totally works.
Things Are Always Evolving
Look, digital marketing really didn’t even exist 15 years ago.
And since technology and trends change all the time, the industry is always changing too. For example, Snapchat wasn’t even created a few years ago and now it’s one of the biggest social media platforms out there.
In 10 years, who knows what the big thing in marketing will be. But what we do know is that if you stick with digital marketing, you’ll be at the forefront of an industry.
The other nice thing about this change is that you can easily become an expert in something new which will set you apart from the rest of the digital marketers out there.
Now that you’ve read through these reasons why you should start a digital marketing career, what’s next? It’s time to think about them more and decide if it’s right for you.
Have more questions? Let us know. We’re happy to help!
Or check out our blog for more career and learning advice.