So you’ve heard all about how email marketing can help skyrocket your advertising campaigns. You might’ve tried it in the past but haven’t gotten the results you wanted.
Just because it hasn’t worked for you before doesn’t mean you can’t make it happen. We’re going to give you email marketing ideas that can take your online advertising to the next level.
It isn’t as complicated as it might sound. If you follow any of our email marketing tips, you’ll boost your advertising results in no time. Read on to learn more!
9 Email Marketing Ideas That Will Help You Grow Your Advertising Results
Marketing is a must if you want to take your forum, website, store, or blog to the next level. One of the easiest and most useful marketing strategies is using emails. If you’ve subscribers why don’t you use the information your audience has given you for free.
The key here is doing bulk email marketing the right way. You don’t want your subscribers to label you as spam.
If you’ve tried it before but it hasn’t worked for you, we’re going to tell you how to make it work.
Here are nine email marketing ideas tips that will help you boost your advertising efforts in no time:
1. Target Your Audience
You developed your website with someone in mind. Who is your customer or reader? Is it the millennial looking for a healthier lifestyle? Is it the baby boomer looking to explore new things?
Before designing your email marketing campaign, you’ve to know who you’re sending it to. You’ve to design your campaign around them.
If you email them something they aren’t looking for, they might stop visiting your website or even unsubscribe. When you write your email thinking about your audience, you will be able to grab their attention.
2. Personalize Your Emails
When you’re getting started it might be difficult for you to personalize your emails. Yet, there are many tools that can help you automate that process.
You might think this is something too simple. But, when your subscriber receives a personalized email, it will make them feel that they’re important to you.
3. Use Catchy Subjects as Your Headline
So you sent your email and, it isn’t flagged as spam. Now how do you get the recipient to open it? The key is your subject.
You need to use catchy subjects to grab their attention. If your subject doesn’t relate to them, they’ll delete your email or even flag it as spam.
4. Keep It Short and Simple
You might think that more is better. But, that isn’t the case when it comes to email marketing. Your reader doesn’t have much time.
So your emails should be straightforward and simple. This way they’ll read and act on it. You don’t want your customer second-guessing themselves.
5. Give Value to Your Audience
Yes, you might be selling a product or service to your reader. But, you should always give them value. No one likes feeling like they’re a dollar bill.
Email marketing can be a double-edged sword if you don’t do it the right way. You’ve to tell them something they value and more about what you can offer them.
If you’re a marketing firm, you can send them an email about social media marketing. You give them tips on how to write successful social media marketing campaigns and offer them your services. Your customer will learn but also know that you can help them get the results they want.
6. Make Your Emails Mobile Friendly
Did you know that 66% of emails are opened on mobile devices? Are your emails optimized for mobile? Like your website, emails should be mobile friendly.
Everyone spends most of their day using their phone. So there’s a high probability that your chance to grab your reader will happen on mobile. If you don’t get your emails mobile ready, you might miss the chance of grabbing that reader or customer you’ve been waiting for.
7. Run Tests
So you’ve written your email campaign and send it to your subscribers. Are you going to guess if they opened your email? How can you be sure your email didn’t land on their spam folder?
That’s why you can’t leave it to chance. You’ve to run tests. There are many tools available that can help you.
You should try running A/B testing. You can write several copies of the email and send them to check the click-through rate.
Another test you can run is having your own landing page. This can help you get a better idea of how many people click and want to learn more about your services.
8. Repeat Successful Email Marketing Campaigns
After all your hard work, you found the right email campaign that’s bringing those results you’ve been looking for. When this happens, you should keep repeating that campaign. We don’t mean to keep sending the same email over and over again.
But, you should use that email with new subscribers and others who didn’t purchase from that campaign. Like they say if it isn’t broken don’t fix it. By using this successful campaign, you’ll be able to get more subscribers and sales through your door.
9. Keep Building Your Email List
Even if you have a long subscriber list, you should never stop adding to it. Why stop when your audience is giving you their emails for free? You should make sure that your sign up form is visible and accessible on your website.
If you’re doing events, make sure to have a sign-up sheet. Even if you can’t talk to them at the event, you’ll be able to get in touch later on and add value to their business.
Email marketing can be the key to skyrocketing your business. This won’t happen overnight. But, if you’re consistent and, use our email marketing ideas you’ll get the results you want in no time.
Do you own a small business? Want to learn how to market your business?
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