An Introduction to Branding and Platform Building

Learn to evaluate your brand, align it with your core values and build a platform that supports your true strengths | taught by Gail Seymour

Course description

Whether you’re an author, an entrepreneur, a business owner, or a public figure, if you want to connect with a large audience, generate sales, or convert people to your cause, you need both a brand and a platform. Do you know what they are, and how to develop them?

If you're struggling to be noticed in your field, or having a hard time figuring out how to reach your audience, deliver your sales pitch, and maintain your brand integrity, this course is for you.

Build a Brand That Resonates with Your Core Values, and a Platform That Reaches Your Ideal Customers

  • Learn the difference between branding and platform building, and know why you need both to be seen, heard, and understood.
  • Discover the true nature of branding, why no one’s talking about this, and how knowing it will transform your thinking.
  • Do the work to uncover your existing brand, from your customer's perspective.
  • Create an action plan to evolve your brand.
  • Design a strategic platform to connect with your ideal customers
  • Recognise which kinds of content to create, and know how to share them for maximum impact.
  • Brand your platform with integrity and unleash your awesome new brand.

Go beyond packaging and image manipulation to master what's at the heart of personal branding and platform building

When I mention branding, do you think about companies and logos? Maybe websites, slogans, and specific colours? Does personal branding to you mean social media profiles? It's time to think again, because branding is so much more.

Are you confused by the concept of building a platform? Maybe you think it's just the technical term for connecting all your digital assets. Or a way to measure your reach?

If you want to get to grips with today's connected world, learn how to present your authentic self, and really connect with your ideal customers, you need to take this course today.

Why 'It's Not About You.'

Together, we're going to go on a journey through the maze of personal branding and platform building, to uncover your best strategy for standing out in a crowded space.

We'll start by considering the concepts of branding and platform building, how they differ, and why you need both. We'll also learn what's at the heart of true branding, and why ignoring this means everything else you do is wasted effort.

Then we'll dive deeper into branding. You'll discover your existing brand image, from your customer's point of view, and consider how that aligns with your core values, before working on your personal action plan to evolve your brand.

Once you've defined your brand, you'll look at your platform. You'll identify what's working, and what can be improved. You'll also evaluate the best channels for you to spend time in, and the types of content you should create to connect with your audience. Armed with this knowledge, you'll build a strategic platform, designed to gain maximum reach and impact.

Finally, you'll learn how to monitor your brand's success, nip developing problems in the bud, and attract your ideal clients to you, rather than you chasing them. Then, you'll be ready to unleash your own personal brand of awesome on the world.

Course Requirements:

  • This course assumes no prior knowledge, so everyone is welcome.
  • You should bring an open mind, and a willingness to explore your own values and beliefs.
  • Be ready to ask for and receive constructive criticsm, and to do the work to elvolve your brand and platform.

What you get:

  • Over 26 lectures and 1 hour of content!
  • Understand the true nature of branding, and why all your efforts will be wasted if you don't.
  • Know the difference between a brand and a platform, and how to get them both working for you.
  • Understand your existing brand, from your customer's point of view.
  • Know your core values and how they inform your brand identity.
  • Identify your ideal customers, and know what they want from you.
  • Define your current platform, and align it with your customer's needs.
  • Know which kinds of content you should create to reach your ideal audience.
  • Brand your personal platform for maximum reach and impact.

Who it's for:

  • Authors, Entrepreneurs, Business owners, or public figures who want to understand personal branding and platform building, and align their public personas with their core values.
  • Marketers, copywriters, and web developers who are involved in building brand identiies and platforms for their clients.
  • Students, graduates and jobseekers who want to impress potential employers and clients.
  • While personal coaches, branding experts, and marketing professionals may find this a useful refresher course, the course is aimed primarily at beginners.
Gail Seymour
Gail Seymour
Writing Coach, Indie Author and Online Content Specialist
Working as a book designer with a small New York publisher, I learned what it takes to produce a professional book, and market it, and I share that with you in my courses.

I have been making my living as a freelance writer since 2009. As well as ghostwriting several books for clients, in subjects ranging from Tarot and Chinese astrology to gluten-free and paleo diets, I have written 3 novels, and published 10 nonfiction books as Sandy Gee.

I am the founder and owner of the Write, Publish, Promote website, which supports new authors and writers, and I have taught Creative Writing for Adults at a local academy as well as with private clients.

I also offer book formatting and design services, along with editing and proof-reading on my site and through freelancing sites. These are labor-intensive jobs, where the costs can quickly rack up. Not everyone has the budget for several rounds of editing and professional book design, particularly new writers, who often need them most.

I started teaching online based on the, "teach a man to fish," principle. I want to help as many writers as I can on their journey to indie author success.

Gail Seymour. Contact me via talktome @ gailseymour .co .uk

Course Curriculum

Branding versus Platform Building
10:13
Welcome to Branding versus Platform Building FREE
Meet Your Instructor FREE
Brand versus Platform FREE
Brand versus Platform Notes FREE
Heart of Branding FREE
Heart of Branding Notes FREE
Platform Foundations FREE
Platform-Foundations-Notes FREE
Test Your Understanding
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Considering Your Core values
01:34
What do we mean core values? Why do they matter to you?
Core Values Notes
Action Step 1
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Exploring Your Existing Brand
04:11
Exploring Your brand
Action Step 2
Compiling the Results
Compiling the Results Notes
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Evolving Your brand
02:30
Evaluating Your Brand Gap
Evaluating Brand Notes
Action Step 3
Putting Your Plan Into Action
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Defining Your Ideal Audience
04:18
Defining Your Ideal Customers
Defining Your Ideal Customers Notes
Where to Find Customers
Where to Find Customers Notes
Action Step 4 Notes
Creating Avatars
Action Step 4 : Putting Flesh on the Bones
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Evaluating Your Existing Platform
01:51
Your Existing Platform
Action Step 5: Asset List
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Building Your Platform
04:48
Building Your Platform
Building Your Platform Notes
Branding Your Platform
Branding Your Platform Notes
Action-Step-6: Brand Your Platform
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Creating Awesome Content
10:51
Creating content
Creating-Content-Notes
Maximising Your Content
Sample Strategic Workflow
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Unleashing Your Awesome Brand
Q&A
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