Branding in 60 Minutes

taught by Ryan Stone

Course description

YOUR BRAND IS NOT YOUR LOGO, IT IS NOT YOUR WEBSITE AND IT IS NOT UNDER YOUR CONTROL.

Welcome to Branding in 60 Minutes. This short but concise course is designed to give you a no-nonsense approach to designing and building a brand either from scratch, or waking you up to the flaws in your current brand.

This is an interactive course, there's no waffle and this is only for students who want to achieve a solid brand strategy by the end of it. If that sounds like you, then I look forward to seeing you inside.

Each concept we introduce is backed up by real-world examples, and then followed by an interactive exercise to help you get your brand on the same track as the successful global companies and organisations.


Ryan Stone
Ryan Stone

Ryan Stone

[email protected]

Course Curriculum

1. Introduction
01:10
Introduction
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2. The Importance of Brand
14:59
What is a brand Example
What is a brand exercise
What is a brand-
Why a positive brand is important
Chapter 1 summary
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3. Define your brand values
03:59
Core values exercise
What does your brand stand for-
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4. Identify why your brand exists
02:45
WHY examples
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5. Secure your brand position before your competitors do
07:04
Positioning examples
Positioning exercise
Positioning
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6. Build your strong brand
15:13
Clarity
Consistency 1
Consistency 2
Consistency exercise
Proof
The end
Visibility
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