Mobile apps: app store optimization, mobile app marketing, ASO & app monetization

Create a marketing plan for your app | taught by Alex Genadinik

Course description

What Makes This Course Special

The course shows you how to make a real business out of your app. This is what sets this course apart from all other courses. I realize that you may be excited about your app idea, and rush to have it built as soon as possible. But as an app entrepreneur, you need to understand what it takes to make your app a real business that makes money.

This course teaches you about app business models, high level business strategies and app business planning. This is what makes this course special! This course will make you a strong business person, and a stronger app entrepreneur.

Why You Should Take This Course Now

You might think that you will focus on the marketing and monetization strategies after your app is build and has launched. But that is a very costly mistake made by many first-time entrepreneurs.

This course will shed light on many parts of your business strategy, and allow you to choose a far more successful path for your app from the very beginning. That is why you should take this course before even writing the first line of code for your app.

Luckily, the course only takes between 2-3 hours to complete. So you can transform yourself and become a much stronger app entrepreneur in less than half a day. Take the curse today, and see for yourself.

How The Course Is Structured

The course is almost all video. It will take between 2 to 3 hours to complete. After you finish the course, you should be much stronger in overall mobile app business strategy, mobile app marketing and mobile app monetization.

The course is structured in 3 parts. The first part goes over some of the common mobile app fundamentals. If you are working on your first app, this is a must!

The second part of the course focuses on how to monetize your app. And the third part of the course gives you many effective strategies for how to promote your app to get a large number of downloads!

I also show you some of my favorite tools and outsourcing strategies that you can use for your own app development and growth.

What am I going to get from this course?

  • Over 53 lectures and 4 hours of content!
  • You will become great at marketing your app
  • You will learn how to monetize your app
  • You will learn many fundamentals of the mobile app business
  • You get personal help from the instructor if you have specific questions
  • You will learn ASO (app store search optimization)
  • You will learn to get publicity for your app
  • I share my experience of growing my successful app series plus the experience of the nearly 100 mobile app entrepreneurs whom I have coached
  • Learn about mobile app business models
  • You will get a sense for apps as a real business
  • You will be able to more accurately predict which app ideas might be good and which might not be too good
  • You will be able to grow your own app
  • You will become a much stronger mobile app entrepreneur

What is the target audience?

  • Mobile app entrepreneurs
  • Mobile app developers
Alex Genadinik
Alex Genadinik
Entrepreneur, marketer, mobile app developer, business coach

3-time best selling Amazon author, creator of top entrepreneur mobile apps, and host of a popular business and marketing channel on YouTube.

I am the creator of the Problemio business apps which are some of the top mobile apps for planning and starting a business with 1,000,000+ downloads across iOS, Android and Kindle.

I am also an author of three business books (marketing to reach 1,000,000 people, on starting a business, and on the mobile app business).

I am also a business coach. On my apps and in my private coaching practice I have helped over 1,000 entrepreneurs. That means I can probably help you quite a bit as well.

My areas of expertise are mobile apps, software engineering, marketing (SEO and social), and entrepreneurship.

Alex Genadinik - [email protected]

Course Curriculum

Section 1 - Course Introduction: Watch This First To Understand What You Get From The Course
02:35
1 - Course introduction & how to get the most out of the course
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Section 2 - Mobile app fundamentals
28:05
2. Examining a mobile app as a business
3. Success patterns for mobile app businesses
4. Should you hire an agency or a developer to build your app
5. Discussion of mobile app platforms and different app stores
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Section 3 - Launching your app like a pro
08:58
6. 3 winning ways to launch your app!
7. Release your app on iPhone or Android? Pros and cons to help you decide
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Section 4 - How to make money (monetize) an app
19:40
8. Free vs. paid & how much should you charge for your app
9. How to make money in your app
10. The "whale" monitization pattern
11. The strategy to make a lot of money with ads using smart ad mediation software
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Section 5 - ASO (App Store Optimization) introduction
17:03
12. ASO section introduction
13. App store search and keyword research
14. How to make your app strong and competitive in app store search results
15. ASO for complex keywords
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Section 6 - New keyword research tool MobileAction.co with free features
17:10
16. Josh Shaeffer and MobileAction.co intro - new keyword research and ASO tool
17. How to get started with MobileAction.co
18. Keyword research with MobileAction.co
19. App intelligence and recommended actions from MobileAction.co
20. How to get download estimations from MobileAction.co
21. ASO keyword suggestion tool from MobileAction
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Section 7 - How to increase positive app store signals to boost your ASO
39:25
22. Tips to keep people from uninstalling
23. How to increase session lengths and influence your ASO ranking
24. Ways to increase the number of good reviews to rank higher in ASO
25. How to promote and market your app outside of the app stores
26. How to get people to use the app regularly
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Section 8 - Additional ways to promote and market your app
23:40
27. How to build in virality to your mobile app
28. Nifty YouTube growth hack for mobile apps
29. Growth hack to get a spike in downloads, make more revenue & get your app featured
Coupon sites where you can promote discounts or and promotions you do
30. Strategy to compete in the most competitive app niches!
31. How to get more app downloads with your email signature
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Section 9 - NEW! Raising Money For Your App
06:46
32. Thoughts on getting an investment from investors for your mobile apps
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Section 10 - NEW! how to create an IDEAL listing for your app
31:46
33. How your app store listing should appear in order to increase downloads
34. How to write the mobile app description
35. How to write a great mobile app title
36. How to write the title/description to make people DESIRE the app!
37. How to write the title/description to make people DESIRE the app!
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Section 11 - If you decided to learn to code!
04:24
38 - How to learn to code online
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Section 12 - Mobile app tools
18:56
39. App Analytic Tools
40. App keyword tools & practical ways to do keyword research
41. Logo
42. Onzilyoutube
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Section 13 - Miscellaneous: my personal thoughts and opinions
08:39
43. Photo and social apps - thoughts
44. Reskinning apps how to make money and get downloads
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